• How to Use Twitter Analytics to Increase Your ROI | SPARQ MARKETING

How to Use Twitter Analytics to Increase Your ROI

Twitter Analytics is a treasure chest of information that you can use to improve your online marketing social media marketing ROI. Carefully tracking this data leads to helpful insights that help you refine future campaigns for better performance. However, it's important to know which metrics are worthy of attention, so

  • SOCIAL MEDIA AND DIGITAL MARKETING

Six Reasons Why Social Media Marketing is Critical for Your Business

 Six Reasons Why Social Media Marketing is Critical for Your BusinessWhen you think of social media, you may think of it from a personal standpoint. After all, networks like Facebook, Twitter, Instagram and Pinterest make it easier, more convenient and fun to connect with friends and family. However, for a

  • Social Media for Social Good #1 | FRENCH PASTRY CHEF | CORNERSTONE CREATIVE SOCIAL MEDIA MARKETING EAST BAY | WALNUT CREEK | LAFAYETTE, CA

Social Media for Social Good #1 | FRENCH PASTRY CHEF

Recently at a Savvy Women Connection event, I was talking with two wonderful women, Bettyanne Green and Cynthia Stott, about the power of social media. I had met Bettyanne before but we hadn't spent much time together. The other connection, Cynthia, a new found friend. Our conversation about social media grew into

  • SOCIAL MEDIA MARKETING EAST BAY LAFAYETTE WALNUT CREEK

Ways To Boost Your Web Traffic with Social Media Marketing

Social Media MarketingWhen done correctly, your social media marketing and your website should work together to bring in the traffic. However, many businesses try to increase their web traffic without the use of their social media accounts. Your social media marketing should focus on driving traffic to your website as

  • Social Tools Roundup from the SOCIAL MEDIA SUMMIT 2016 #$SMS16

Social Tools Roundup #SMS16

I'm in awe of the caliber of social tools speakers that collaborated with me for Social Media Summit 2016. Some applied to be a speaker, some were referred by a colleague, and some emailed me directly. Of course I met the majority of the speakers after moving back to the