Six Reasons Why Social Media Marketing is Critical for Your Business
When you think of social media, you may think of it from a personal standpoint. After all, networks like Facebook, Twitter, Instagram and Pinterest make it easier, more convenient and fun to connect with friends and family. However, for a business owner, these same social networks can be invaluable tools for connecting with existing and potential customers. If you didn’t realize how important being active on these social networks are for you, you soon will—we’ve gathered six reasons why social media marketing is critical for business.
Builds Online Reputation
More and more customers research a company before they decide to do business. A company with strong social media profiles is more approachable and appears to have a better reputation in the marketplace. Plus, since you can engage with customers if they leave you a review or make a comment, it can be an excellent way to “fix” problems too.
Make sure your business is paying attention to “social proof.” I was just talking to a colleague yesterday about Facebook. She was mentioning that because of changed algorithm and business pages not getting enough engagement, maybe “LIKES” are not as valuable nowadays. I argued that because business pages still should increase their LIKES to increase their social authority and influence, LIKES are still a valuable commodity.
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Drives Targeted Traffic
If you have, for instance, a new product to advertise or you want to bring customers to an eBook, using social media can be a great way to send targeted traffic to your landing pages. Including links to well-designed social media, posts can build traffic in a huge way.
Boosts Your SEO
SEO or search engine optimization is the key to making your website appear higher in the search engine rankings. While there are many tactics you can use to achieve this; a particularly effective method involves being active on social media. You may be surprised at how these social media links can improve your regular website’s standings.
There are Paid and Non-Paid Opportunities
While you can achieve quite a bit by posting and interacting on social media sites with no “cost” so to speak, there is another side these networks. Most networks offer paid advertising opportunities that may be a better option than your standard online ad. You can target either a broad audience or a very targeted one—whichever suits your needs best. Both paid and non-paid marketing options offer a huge ROI when compared to other products.
It’s Easy to Reach New People
While your website may seldom be discovered by people who don’t know your company if you take advantage of the “viral” nature of social media marketing, it’s easy to get your name out in front of new people. Most networks make use of hashtags. With hashtags, you can “tag” a post with keywords that may be searched for by your target audience. Tagging a post will put your message in front of those who don’t already follow you. Also, your fans and friends can share your post and spread the message even further.
Your Competition is Already There
If you don’t have business pages up on social media, you are sliding behind the competition. More and more companies are taking advantage of these opportunities, which means more and more people turn to social media when looking for information on businesses of all types. If you don’t have a presence, you will miss opportunities to connect and build thriving relationships.
While there are many developed networks and many companies that have already taken advantage of the opportunities that they provide, it is important to realize that social media is still newish or at least taking hold as marketing best practices. By doing so, you will get your name out there and make a significant impact in the place where your customers turn to for communication, news, and information—social media.