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Social Media Summit 2015Social Media Summit 2015


 Most entrepreneurs and small business owners are drowning when it comes to social media.

And if you’re like the more than 50% of both B2B and B2C marketers*, one of your biggest challenges is producing engaging content. How do you keep your business lean while consistently publishing share-worthy content?


If you’re challenged with creating content, driving traffic and getting subscribers, turning followers into customers, and driving sales with social media, this event is for you.

Join us for an evening with our dynamic keynote, Ally Greer from Scoop.it, our insightful panel of five local experts, dinner (and drinks!), and networking.


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Join us for a fun evening at Laptop Lounge in Walnut Creek!

1701 N. California Blvd., Walnut Creek

 

Dinner and drinks,

networking,

a dynamic keynote speaker, 

and an informative social media discussion

that will expand your mind and grow your business. 

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Keynote
The Lean (and mean) Content Machine

imac_809x667As a business owner or entrepreneur, you know that “content is king” and you need to have a content marketing strategy to get noticed online. You also know you need to increase brand awareness, drive traffic, and generate leads online.

But if you’re like the more than 50% of both B2B and B2C marketers*, one of your biggest challenges is producing engaging content. How do you keep your business lean while consistently publishing share-worthy content?

The answer: Lean Content.

Lean Content Marketing is the optimal use of tools, time, and resources to make the most out of your content marketing strategy.

Lean Content is a methodology developed by the marketing team at Scoop.it that applies tactics like repurposing, testing, visual content, user-generated content, and content curation to create a winning content strategy without having to hire a full-time content director.

imac_809x667 (1)Lean Content can be applied in companies from startups and small business owners all the way to enterprise business leaders. Who doesn’t want to save time and money and still succeed?

Ally Greer, Director of Content and Community at Scoop.it, will share tips from one year’s worth of events in San Francisco, featuring advice from Facebook’s Jonathon Colman, Buffer’s Leo Widrich, UserVoice’s Evan Hamilton, and more.

Key themes include:

  • Optimizing content discovery
  • Integration into your website or blog using subdomain hosting or the API
  • Scheduling content to publish throughout the day
  • Leveraging social analytics
  • Custom branding your topic pages
  • Curating with your team
  • Publishing weekly newsletters from the content you’ve already curated 

Don’t miss this fantastic opportunity to get a step ahead of your competition and grow your business in 2015.

*2015 Benchmarks, Budgets, and Trends on North America by the Content Marketing Institute

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Expert Panel

Meet your Expert Panel. Recognize these local leaders? We’ll be discussing how each one of us uses social media marketing to find clients and customers. We’ll also talk about best practices, lead generation, attracting clients online, and then we’ll go into Q & A.

gail

Gail Nott, Social Media Strategist

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James Wu, Employment/HR Law Attorney

julia

Julia Glyde, Speaking Expert

ben

Ben Lobenstein, Amplify the Experience

ally

Ally Greer, Director of Content & Community

alison

Alison Stripling, Event Host & Moderator

Networking

Stuck in your office all day? Need to get out from behind your desk? 

Meet other dynamic Bay Area business owners.

Get business done.

Don’t miss out!

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Why Attend?

Most entrepreneurs and small business owners are drowning when it comes to social media. Constant Contact shows that almost 60% of small businesses need help.

Do you?

If you’re a local business owner or spend time in marketing, public relations, content creation, or business development, you’ll benefit from Social Media Summit.

Here’s a few reasons why…

  • Enhance Your Professional Development

  • Network with Other Marketers

  • Learn Actionable and Relevant Content

  • Meet Experts In-Person

  • Valuable Connections with Your Peers

  • Stop Living with #FOMO

Agenda

5:30pm   Registration & Networking
6:00pm   Catered Dinner
6:30pm   Keynote: Lean (and Mean!) Content Machine
7:30pm   Expert Panel, then Q & A
9:00pm   Networking
9:30pm   Wrap

I’M SOLD, I want my ticket!

Sponsors

Social Media Summit 2015 is the premier social media event in the East Bay. Our event will boast 70 hungry entrepreneurs and small business owners, eager to learn social media and online marketing.

We’ve chosen the top experts in the area of social media, search engine optimization, online marketing, blogging, and content creation to bring together years of knowledge in one event. If your target market includes entrepreneurs and small business owners, this is the event to showcase your products and services. There’s also volunteer opportunities available.

You’ll receive:

  • Two complimentary tickets.
  • Introduce yourself and a few sentences of promotion at the event.
  • Offer a swag bag, special event offer, or other custom promotion.
  • Online ad size is 125x125px (at least) image and link on our event page.
  • Event program ad is a full business card size (at least) with premium placement.
  • You are responsible for a standard 6-foot (or smaller) table, tablecloth, posters or handouts.

You’ll receive:

  • One complimentary ticket.
  • Your business will be mentioned at the event.
  • Online ad size is 125x125px (at least) image and link on our event page.
  • Event program business listing. 
  • Laptop Lounge has a standard 4-foot (or smaller) table that you may use. You are responsible for any tablecloth, posters or handouts.

Requirements:

  • Offer media services for the event at a deep discount or free.

You’ll receive:

  • One complimentary ticket.
  • Introduce yourself and a few sentences of promotion at the event.
  • Online ad size is 125x125px (at least) image and link on our event page.
  • Event program business listing with image.           
  • You are responsible for a standard 4-foot table, tablecloth, posters or handouts.

Requirements:

  • Arrive early for set up (4:30pm) and stay late for clean up. You may be asked to run an errand on the day of the event to pick up rental chairs or go to the grocery store. Easy peasy. 
  • Smile and be happy during the event! 

You’ll receive:

  • One complimentary ticket.
  • Opportunity to network with a dynamic crowd.
  • You will receive a mention about your business at the event.
  • Event program business listing. 

We’ll need:

  • One social media manager – able to handle Facebook posts, Instagram posts, tweet, and any social media related tasks during the event.
  • One event manager – great for an event planner or terrific multi-tasker and people person.
  • One registration manager – meet and greet people, good with money, good with people, and of course, nice smile.

Sponsors

Meet your Sponsors.
As an Event Sponsor, you get a spot here and also introduce yourself at the event. Click here for more.

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Inspiring Women Magazine

cornerstonesponsor

Cornerstone Creative Agency

katie

Katie Krutzner, Photographer.

Lorrie Nicoles

Lorrie Nicoles, Written Word Consultant

RHYS sponsor

Rhys Ludlow, Ludlow Media

Dustin Paulson-Heer

Dustin Paulson-Heer, Seminar Scores & Sound

Don’t miss out on the biggest social media event of the year.

We’re expecting Social Media Summit to sell out. Get your ticket now!

Social Media Summit 2015

Tuesday, January 27, 2015

5:30pm – 9:30pm
at Laptop Lounge in Walnut Creek

Who’s in?

Get your ticket now at $49.

Price increases Monday, December 1.

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Get your ticket today!

I’M IN! I want my ticket.