The Lean (and mean) Content Machine
As a business owner or entrepreneur, you know that “content is king” and you need to have a content marketing strategy to get noticed online. You also know you need to increase brand awareness, drive traffic, and generate leads online.
But if you’re like the more than 50% of both B2B and B2C marketers*, one of your biggest challenges is producing engaging content. How do you keep your business lean while consistently publishing share-worthy content?
The answer: Lean Content.
Lean Content Marketing is the optimal use of tools, time, and resources to make the most out of your content marketing strategy.
Lean Content is a methodology developed by the marketing team at Scoop.it that applies tactics like repurposing, testing, visual content, user-generated content, and content curation to create a winning content strategy without having to hire a full-time content director.
Lean Content can be applied in companies from startups and small business owners all the way to enterprise business leaders. Who doesn’t want to save time and money and still succeed?
Ally Greer, Director of Content and Community at Scoop.it, will share tips from one year’s worth of events in San Francisco, featuring advice from Facebook’s Jonathon Colman, Buffer’s Leo Widrich, UserVoice’s Evan Hamilton, and more.
Key themes include:
- Optimizing content discovery
- Integration into your website or blog using subdomain hosting or the API
- Scheduling content to publish throughout the day
- Leveraging social analytics
- Custom branding your topic pages
- Curating with your team
- Publishing weekly newsletters from the content you’ve already curated
Don’t miss this fantastic opportunity to get a step ahead of your competition and grow your business in 2015.
*2015 Benchmarks, Budgets, and Trends on North America by the Content Marketing Institute