Joanne Tan Visual Branding
Joanne Tan, Director, Producer, Branding & Marketing Consultant, is the owner of Joanne Tan Visual Branding – Branding Success in Style & Substance with video, content, and photo, to help businesses put their best online marketing foot forward.
Joanne earned a law degree, has MBA marketing training, and is an award winning professional photographic artist. Joanne combines her training in law and business with her artistic talents and skills, to make her clients’ promotional videos powerfully scripted, artistically enhanced, and impactful with content marketing and branding images.
First, Joanne helps clients discover their unique strengths, by distilling past, present, and future into a “Big Bang” speech for their target audience – “branding from inside out.” She hones, drafts, and fine-tunes a 1-page script for a 3-minute video, after brainstorming with her clients. From there, after “growing the tree” of an essential brand, she voice-coaches and artistically directs clients to be their best on camera. Upon clients’ requests for other specific branding services, she directs a team of highly experienced and skillful professionals to ensure that her clients have a unified, consistent and coherent SINGLE STRONG BRAND on their websites, blogs, and other materials. This coordinated branding approach also helps clients get top quality service at competitive prices. Joanne’s clients are highly satisfied with the value-packed services she and her team provide.
About five years ago Joanne started her photography business, which has now evolved and expanded into a fast-growing and comprehensive video branding company. Joanne is passionate about her new found love for brand-honing and brand-marketing. “I love to work with both sides of the brain simultaneously, and nothing is more satisfying than seeing my clients more confident about their unique strengths, better prepared with verbal and visual communication, online and in person, and loving their brand and succeeding!” This is because of Joanne’s deep faith that “I believe in your uniqueness. I believe in your light. I believe that the world should see it. And I believe you need someone other than yourself to help your light shine. If you believe in yourself, anything is possible.”
Joanne previously worked in large law firms in New York and San Francisco, and as a journalist and a teacher. She also paints and writes poetry. Most proudly, she is the mother of two teenage sons. She loves opera, music, art, and the outdoors. She has lived in Lafayette for 21 years. She is completely bilingual in English and Mandarin Chinese.